Wow, Facebook. Just snuck that right in there, while nobody was paying attention, huh?

Hello, Facebook Friend.

Guess what?

All that time you might have taken to indicate that you don’t want to see comments or likes, all the extra effort you took so that you could stop seeing photos, all that extra time it took you to figure out whether the post was something you wanted to see or not?

Gone.

Mouse over my name and you’ll see two options:

Following (with a check mark) or Follow (with a broadcast signal) and Friends (assuming your one of mine) or Add Friend (if you’re not – yet).

They’ve reduced the feed options to a binary set. Either you’re following someone or you’re not.

And you either “Get notifications” or you don’t.

There are still customized lists (for now) that allow you to filter people to various compartments of your life, including Acquaintances (folks you barely know or strangers) and Restricted, but most of the rest of the filters?

Gone.

I wonder if this is why they wanted Matt’s hands off their code when it came to Friend Tracking for Social Fixer.

I dunno about this, FB. If I suddenly see a bunch more ads, I might have to bite the bullet and pull out of here, for reals.